Abi Searle-Jones

I’m a writer who specialises in:

• simplifying – I clarify complex content, including writing in plain English

• designer-wrangling – I work alongside and project-manage designers

• personalising – I create content for dynamic document systems, like letters and bills

• brand-stamping – I create or implement branded tones of voice

• training – I train company writers (brand new or experienced) in plain English and writing techniques.

I’ve written everything from a stop smoking campaign for teenagers to instructions for professional armpit-sniffers.

My portfolio includes work for Vodafone, Powergen, HM Revenue & Customs, the Post Office and Virgin, among many others.

I’m now a partner at and/or/if, a new information design consultancy. You can reach me at andorif.co.uk or on 01327 810 900.

You can also read my blog at abisearlejones.blogspot.com.

Look forward to hearing from you.